My name is Akanksha Yadav and I’m a Senior Product Manager specializing in Digital Products

Customer obsessed and passionate about solving complex problems and driving cross-functional teams in dynamic environments.

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Skills

I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS

User Research

90%

Design/UX

80%

Product Strategy

90%

Technical Skills

80%

Soft Skills

100%

Mobile & Web Products

100%

Experience

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

 
 
 
 
 

Senior Product Manager - Consumer Team

7-Eleven

Apr 2022 – Present Dallas, Texas

Lead a team of Product owners while building B2C digital product supporting 7-Eleven customer base (45M)

Responsibilities include:

  • Define and contribute to product vision, strategy and roadmap for 7-11 one mobile app consolidating three customer facing apps (MCO, Delivery and Fuel) into one mobile experience
  • Improved customer growth and retention through digital adoption of 4.x Fuel, Car wash, Electric Vehicle experience in mobile app and enhanced customer experience in current 7-11 mobile app (3.X)
  • Strategically designed promotions in mobile app which led to increase in customers driving to the store.
 
 
 
 
 

Product Manager

TJX Companies

Nov 2021 – Mar 2022 Marlborough, MA

Created and managed end to end platform modernization roadmap and strategy for Buyer tools ecosystem working with global Merchandizing teams spread across 4 countries (US, Canada, UK and India)

  • Managed 3 Product Owners, lead development of Deal collaboration platform for Buyers and Vendors from scratch, prioritize features across 5 scrum teams

  • Implemented changes in retail price points (GBP, Euro and zloty) for products which increased applicable revenues by 14%

  • Launched Self servicing reporting capability using Business Intelligence platform which led to saving time and improved productivity

  • Collaborate with stakeholders to build Lean business case, intake requirements and prioritize features (WSJF), roadmap and refine the product backlog

 
 
 
 
 

Digital Product Manager

MassMutual Life Insurance Company

Apr 2019 – Nov 2021 Boston

Launched a new reimagined modern platform for 10k financial advisors with enhanced digital, self servicing capabilities which reduced strain on customer service representative call volume by 30%, led to significant cost savings and improved advisor/client relationship

  • Designed and Lead 3 usability studies with more than 30 people participating

  • Introduced Launch darkly Feature toggle from ground up- enabled release flexibility, releasing burden on development teams by empowering product owners in release strategy and enabled target release to specific internal users segments

  • Spearheaded user and market research and development initiative to promote culture of innovation and growth mindset

  • Utilized design thinking to come up with a digital product idea and managed from inception through EA launch which was projected to add revenue growth 10%

  • Improved customer engagement by 48% by implementing self-service digital capabilities for participants and plan sponsors in a new strategic B2C and B2B web portal

 
 
 
 
 

Digital Product Owner

John Hancock

Jul 2018 – Apr 2019 Boston

Implemented single, integrated digital platform for Life customers with a vision to digitize operations as part of digital transformation with offerings ranging from John Hancock Vitality to the financial advice app Twine.

  • Elicited requirements, created user stories in Rally, conducted competitive analysis and took data driven decisions to support Vitality wellness program.

  • Integrated customer feedback into product features, leverage google analytics to track customer behavior, ROI.

 
 
 
 
 

Senior Business Consultant

IBM

Sep 2014 – Jul 2018 Webster, MA

Supported top line growth by generating $5M of net new revenue by expanding to new markets for an auto insurer.

  • Redesigned B2C website using human centered design increasing customer stickiness in the website, increasing online lead generation by 54%.
  • Focus on friction free, easy to use product platforms to solve customer issues and enhance online experience.
  • Enhanced product to provide additional coverage with opt-out strategy to existing auto customers which allowed the company to acquire new customers and improved sales by 20%.
  • Manage product business cases to identify product value propositions, define unique customer experience specifications and craft marketing strategy to enhance customer adoption level by 40%.
  • Elicited requirements for a new product development, defined epics, user stories, collaborated and communicated with cross functional stakeholders.
 
 
 
 
 

Senior Business Analyst

CGI

Dec 2011 – Jul 2014 Toronto, Canada

Led product team of 5 engineers and testers to develop an RPA solution to allow STP of customer applications based on risk assessment which saved ~ $1M in underwriting costs and improved KPI by 30%.

  • Led legacy system modernization as part of digital transformation strategy to replace and decommission legacy applications with new and improved product.
  • Facilitated requirements elicitation through interviewing and business engagement workshops with geographically distributed cross functional stakeholders.
  • Formalized process for cost estimation for new projects and derived project schedule and timeline.

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