• Built and lead a product team of 3 PMs and 1 business analyst to launch the 7-Eleven Gold Pass subscription from concept to market (0 to 1), delivering multi-million dollar business impact.
• Directed the consolidation and launch of a redesigned mobile app (v4.X) unifying 3 customer-facing apps, enhancing the digital e-commerce experience for 45M customers, driving a 15% increase in loyalty customer transactions within a quarter.
• Owned pricing strategy through rigorous market and conjoint analysis, optimizing subscription monetization and product-market fit.
• Designed and launched a loyalty program driving measurable growth, retention, and digital adoption; led CRM and promotion strategies including punch card campaigns, achieving 10% signup growth.
• Expanded fuel price lock feature nationally across 2,000 stores, resulting in a 20% increase in mobile activations and 10% uplift in average sales per day.
• Led cross-functional teams (UX, engineering, marketing) to prioritize high-value features and improve product development efficiency.
• Managed consumer app portfolio, departmental budget and resources, ensuring alignment with strategic goals.

Created and managed end to end platform modernization roadmap and strategy for Buyer tools ecosystem working with global Merchandizing teams spread across 4 countries (US, Canada, UK and India).

• Directed platform modernization for the Buyer tools ecosystem across 4 countries, leading 4 Product Owners within Agile Scrum to deliver new deal collaboration features from the ground up.
• Boosted revenue by 14% through price-point optimization and strategic roadmap alignment.
• Collaborated with global merchandising and business stakeholders to prioritize portfolio backlog and build lean business cases.

• Delivered a modern self-service platform for 10,000 financial advisors, reducing support calls by 30%, driving cost savings, and enhancing advisor-client experience.
• Ran usability studies and implemented self-service digital capabilities, improving customer engagement by 48%.
• Introduced Launch darkly Feature toggle from ground up- enabled release flexibility, releasing burden on development teams by empowering product owners in release strategy and enabled target release to specific internal users segments.
• Spearheaded user and market research and development initiative to promote culture of innovation and growth mindset.
• Utilized design thinking to come up with a digital product idea and managed from inception through EA launch which was projected to add revenue growth 10%.

• Supported Vitality wellness program integrations, enhancing wearable-based digital wellness engagement.
• Implemented single, integrated digital platform for Life customers with a vision to digitize operations as part of digital transformation with offerings ranging from John Hancock Vitality to the financial advice app Twine.
• Elicited requirements, created user stories in Rally, conducted competitive analysis and took data driven decisions to support Vitality wellness program.
• Integrated customer feedback into product features, leverage google analytics to track customer behavior, ROI.

Clients - MAPFRE Insurance, SWISS Re Insurance

• Generated $5M net new revenue by expanding insurance digital product markets.
• Led redesign of B2C insurance website using human-centered design, increasing lead generation by 54%.
• Enhanced product offering (additional coverage) with opt-out strategy to existing auto customers leading to new customer acquisition and improved sales.
• Focus on friction free, easy to use product platforms to solve customer issues and enhance online experience.
• Manage product business cases to identify product value propositions, define unique customer experience specifications and craft marketing strategy to enhance customer adoption level by 40%.

• Led RPA solution development, saving $1M underwriting costs and improving KPIs by 30%.
• Led legacy system modernization as part of digital transformation strategy to replace and decommission legacy applications with new and improved product.
• Facilitated requirements elicitation through interviewing and business engagement workshops with geographically distributed cross functional stakeholders.
• Formalized process for cost estimation for new projects and derived project schedule and timeline.

• Elicited and Scoped requirements, Conceptualized solution, prioritized, validated, and tracked Business requirements, created Business use case and Swim lane diagrams following waterfall methodology of SDLC.
• Built knowledge repository of new product including but not limiting to Business Process flow diagram, Product Requirement Documentation (PRD), Product specifications, user guide and Data dictionary.
• Designed wireframes and built prototype for new product and successfully pitched idea to leadership.
• Created SQL queries to identify data to investigate and debug programs to solve and fix code issues.